There are a hundred different points I could make to prove to you that email and SMS are crucial to your brand's success, but I’ll just give you the major ones.

30-50% of revenue just from email marketing.

At a minimum, you should see 30% of your brand's revenue coming from email marketing; anything above 30% is impressive.

30% is a HUGE increase to your bottom line if you haven’t started email marketing yet. But for brands only hitting 20% or lower, you still have significant room to grow.

10-20% of revenue just from SMS marketing.

Whether you believe it or not, some of your customers do WANT to receive texts from you. SMS has proven to be a great way to send personal and timely messages to your most active customers.

This is why, on average, brands see 10-20% of their total revenue coming from SMS.

Highest return for a fraction of the cost

If you’ve been attempting email marketing, you know the cost to send emails dwarfs your spending on Meta and Google. However, what you may not know is the disparity between the ROIs.

On average, if you put $1 into CPC, you should see $2-3 dollars back. Not too shabby. But for every dollar spent on email, the average return is $42! Woah, that’s a lot more than expected.

So, for a fraction of the cost, we get incredible returns.

Owned marketing channel

The biggest benefit email and SMS have over other forms of marketing is you own your list. You’re advertising on their platform with Meta or Google, meaning those people are NOT your customers. You just have access to them.

Both Meta and Google frequently update their algorithms, impacting the performance of your ads. Algorithm changes can result in your ads being shown to the wrong audience or not reaching an audience altogether. No bueno.

Increase customer LTV and Retention

With ad costs constantly on the rise, it only fuels the need to turn more of your site visitors into first-time buyers and from purchasers to repeat purchasers.

With email and SMS, you can cultivate a following of raving fans who buy your products repeatedly without a second thought. This is worth its weight in gold.

These subscribers provide a security base to your business and come with valuable insights into your ideal customer.

Increasing retention and customer LTV also plays a role in cutting your CAC.

SMS can be conversational

Let your customers know they have instant access to a representative at your company. Use your SMS as a two-way communication channel to solve problems faster and reduce the amount of customer support emails.

Helping people in real-time and at a faster speed gives customers a better mental image of your brand.

I maintain a clear and open line of communication for questions or feedback. Operating as an individual allows me to adapt swiftly to your needs and implement changes quickly without delay.

The emails and text messages I write are tailored to your brand's voice and designed to resonate with your audience. Each campaign has two goals: increase customer retention and generate sales. Working independently allows me to streamline the job from start to end.

As opposed to working with a bloated agency, where they pass the work between multiple people. Leading to miscommunication, time delays, and confusion. As a party of one, I move more efficiently and create a better product simultaneously.

When you work with me, your messages are not just sent; they’re heard. I’m here to make you money, and I only get paid if you do.

I’m the closest thing you’ll find to an out-of-house, in-house marketer. I act as an extension of your team. And I am dedicated to seeing your revenue soar from email and SMS.

Of course! I am happy to work with brands looking to start their email and SMS from scratch.

Pricing is customized based on the specific needs of each business. All clients are billed in USD. Book a call to find out more.